B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B online marketers can serve th… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also various other truths about contemporary B2B advertising and marketing. We review how the buying journey is now totally fragmented as well as the manner in which area structure can aid marketers retake control of the disco… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and also various other truths concerning contemporary B2B marketing. We go over just how the acquiring trip is currently completely fragmented and also the manner in which community building can assist online marketers retake contr… Read More